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+SPORT MOVE
AND LEARN PROJECT

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Our Activity in the UK 

 
+Sport Move and Learn Project

This Project has been developed in conjunction with the Football League Trust and The Scottish Professional Football League Trust.

It is a six week programme designed for Year 5 children and is delivered by staff at football club community trusts across the UK.

At the heart of the project is a dual approach to education:

1) promoting balanced diets in line with government recommendations
2) enabling children to get active.

For 45 minutes each week, students learn about different topics – including diet and nutrition, exercise, the human body and hydration – through a series of interactive fun exercises. They then spend 45 minutes participating in a sporting activity session, which covers football, handball and dodgeball over the six week course.

Schools receive visits from the clubs first team football players and the club mascots, and also have the opportunity to participate in a penalty shoot out at half time on a match day.

Inspiring children to adopt more active lifestyles is at the heart of the programme, and the partnership with football clubs goes a long way in doing this.

The sole aim of the +Sport Move and Learn Project is to increase the levels of physical activity, promote nutritional education and build awareness of the importance of a healthy diet and active lifestyle amongst children. The Ferrero Group ensures that the Kinder brand is kept separate from the Kinder+Sport initiative and achieves this by adhering to strict guidelines around branding and prohibiting product promotion through all Kinder+Sport channels.

 
KINDER+SPORT KIDS CUP AND KINDER+SPORT GIRLS CUP TOURNAMENTS

The Kinder+Sport Kids Cup and Kinder+Sport Girls Cup football tournaments are run nationally by the football league.

Combined, the Kinder+Sport Cups create one of the country's largest national football competitions, which culminate in thrilling finals at Wembley Stadium in front of thousands of fans, as schoolchildren live out their dream.

The Kinder+Sport Girls Cup is for girls aged under 13, while the Kinder+Sport Kids Cup is open to children under 11, both are six-a-side based matches.

The competitions, which are organised on behalf of The Football League by The Football League Trust, have a truly unique format and involve all 72 Football League clubs from across the country. Teams compete for the chance to play at Wembley Stadium, and be crowned national champions – a once-in-a-lifetime experience.

 
KINDER+SPORT HOLIDAY CAMPS

We support our local community in Watford through working with Watford football club's community sports and education trust.

In addition to delivering the +Sport Move and Learn Project to the largest cohort in the UK, we also support the Trust's holiday camp programme, providing access to sports for children in the local area.

 
EXPO 2015

Official partner to Expo 2015 held in Milan, Ferrero has designed a space dedicated to Kinder+Sport.

In the UK we will be running a competition to support this, and raise awareness of the Kinder+Sport manifesto.

 
EMPLOYEE PROGRAMME

The wellbeing of our employees is important to us, and we are proud of the programme of activities that we have developed for our employees in the UK & Ireland.

From working with former Olympic gold medallist Sally Gunnell OBE as the ambassador for this programme, to enabling employees to try new sports, we ensure that our people enjoy the benefits of the Kinder+Sport way of thinking.

KIDS IN ACTION ALL OVER THE WORLD

Would you like to discover what is happening in other countries?

VISIT THE GLOBAL ACTIONS PAGE