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ACTIVE LIVING
FOR CHILDREN'S FUTURE

Kinder+Sport is a key component of the Ferrero Group's CSR programme, designed to increase movement among children across the world.

In the UK the Kinder+Sport initiative aims to foster an enjoyment of movement and physical activity among children, through:
1) building an understanding of the importance of exercise and balanced diets for a positive lifestyle, and
2) providing access to a range of exciting sport activities.

This is achieved through
1) the +Sport Move and Learn Project,
2) the Kinder+Sport Kids Cup and Kinder+Sport Girls Cup tournaments and
3) the Kinder+Sport holiday camps.

The Ferrero Group ensures that the Kinder brand is kept separate from the Kinder+Sport initiative and achieves this by adhering to strict guidelines around branding and prohibiting product promotion through all Kinder+Sport channels.

  • VISION

     

    INSPIRE future generations towards the culture of physical exercise to embrace a joyful life.
  • MISSION

     

    FACILITATE physical activity, as an easy and daily practice, for children worldwide.
  • GOAL

     

    MOVE the largest number of children all over the world.

CONCRETE RESULTS

Kinder+Sport constantly improves and expands its programmes
to ensure it reaches its targets to get kids moving.

CHILDREN

8,000+

Moved in 2013/2014

41,000+

To be moved in 2014/2015

+SPORT MOVE AND LEARN PROJECT

9

hours delivered across

6

weeks

190,000+

hours to be
delivered in
2014/2015

PARTNERS

5

federations

11

football clubs

PARTNERS

The core of Kinder+Sport's activity is developed in partnership with National and International Sport Federations reliable and competent in sports promotion to manage the events, organization and audience contact.

  • FLT
  • SPFLT
  • FAI
  • Watford
  • Sheffield
  • Blackburn
  • Derby
  • Charlton
  • Coventry
  • Plymouth
  • Middlesbrough
  • Celtic
  • Rangers
  • Cork City
  • UK DBA
  • England Handball

AND IN 2015 WE WILL BE HERE TOO:

Brazil, India, Kuwait, Qatar, Saudi Arabia, United Arab Emirates

CONTACTS

For more information about Kinder+Sport in the UK, please contact:

Kindersport.gbr@ferrero.com